L’oreal Professionnel Majirel lift 12.7 (Matte Very Light Brown)

L’oreal Professionnel Majirel lift 12.7 (Matte Very Light Brown)

Achieve professional-grade color transformation with L’Oreal Majirel 12.7 Brown, a part of the Majilift series designed for high-lift results. This Matte Very Light Brown shade provides a sophisticated ash-brown finish with cool undertones—perfect for brunettes aiming to lighten their natural hair while maintaining a refined, natural matte result.

Formulated with Ionène G™ and Incell™ technology, this permanent hair color strengthens hair fibers while providing vivid color and lasting shine. L’Oreal Majirel 12.7 Brown lifts hair up to 4.5 levels and neutralizes warm pigments for a clean, soft brown tone.

✨ Why Choose L’Oreal Majirel 12.7 Brown?

✅ High-Lift Color Without Bleach

Lightens natural hair by up to 4.5 levels in a single step—ideal for brunettes wanting to brighten their tone.

✅ Matte Ash Finish

Provides a cool matte brown look that neutralizes red or brassy tones, especially in warmer base levels.

✅ Long-Lasting Shine & Protection

Powered by Ionène G™ and Incell™ to strengthen and protect each strand while maintaining color integrity.

✅ Salon-Trusted Formula

Loved by professionals for its predictable lift and consistent tone results on natural hair.

🔬 Key Features

• 🧪 Shade Code: 12.7

• 🎨 Shade Name: Matte Very Light Brown

• 💡 Finish: Cool-toned ash matte

• ⚗️ Lift: Up to 4.5 levels

• 🧴 Technology: Ionène G™ + Incell™

• 🧪 Mixing Ratio: 1:2 with 30 or 40 Vol developer

• ⏱️ Processing Time: 35–45 minutes

• 📦 Tube Size: 50ml

• 🧑‍🎨 Best For: Tone correction + high-lift in natural hair

⚙️ Application Guide

1. Mix 1 part L’Oreal Majirel 12.7 Brown with 2 parts 30 or 40 Vol developer

2. Apply on dry, unwashed hair

3. Leave for 35–45 minutes

4. Rinse thoroughly and apply post-color conditioner

🧑‍🎨 Who Should Use It?

• Natural brunettes seeking a cool-toned lift

• Clients wanting to avoid brassiness

• Professionals creating ash balayage or global color

• Clients looking for natural, subtle change without bleach